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mere exposure effect
repeated exposure increases liking.
usually the beginning of a love relationship, positive absorption of each other.
deep affection for those who we feel our lives are intertwined.
receiving what they put into a relationship
revealing intimate details of yourself
unselfish regard for others' welfare
less likely to give aid if other bystanders are present.
social exchange theory
social behavior is an exchange process, max benefits, little cost
expectation that people will help those who they have helped.
people will help those dependent upon them
shared goals that override differences in people
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