Soci 80 Chapter 11: Media

The flashcards below were created by user CaseyCalvo on FreezingBlue Flashcards.

  1. reasons why media could be a problem
    content images that include violence, racism and sexism; highly controlled process of dissemination; creates an unequal advantage for some social groups.
  2. Functionalist perspective on media
    The media serves as a connection between individuals, community, and nations.
  3. define media
    different technological processes that facilitate communication between the sender of the message and the receiver of the message.
  4. collective consciousness
    term used by Emile Durkheim--set of shared norms and beliefs in a society
  5. functionalist (negatives) on social media
    • link between media-violence and development of aggression 
    • pop culture undermines education
    • link between watching tv and poor health
  6. conflict perspective on media
    • Those who control media are the elite which limits the variety of messages
    • goal is to make profits--large role in managing consumer demand
  7. Largest media companies-US
    • AOL time warner
    • Disney
    • G.E. (general electric)
    • Viacom
    • Sony 
    • AT&T
    • Liberty Media
  8. journalism
    • traditionally, independent institutional source of political and social power that monitors actions of other powerful institutions
    • conflict: those who control media can manipulate the message
  9. feminist perspective on media
    media either exploits women with stereotypes that disregard their intelligence or completely exclude them
  10. Interactionist perspective of media
    • "how media defines social reality"
    • mass media defines what is newsworthy while shaping public agendas by influencing peoples thoughts and in particular what is considered a social problem.
  11. Media Indecency
    • content is regulated by federal standards (FCC)
    • Family Hour: generally before 8 p.m. "family friendly" programs only
    • foul language during family hour increased 94.8% between 1998-2002
  12. Digital Divide
    • gap separating those who have new forms of technology and those who do not
    • less than 10 percent of the world's population uses internet
  13. Problems due to digital divide
    • chain of causality: lack of access to internet harms one's opportunities in life
    • inequality based on income, educational attainment, and race/ethnicity
  14. Internet abuse and addiction
    • excessive and nonproductive use of the internet.
    • 5 types of addiction: cybersexual addiction, cyber-relationship addiction, net compulsions(gambling, shopping) ,information overload, computer addiction ( computer game playing)
  15. Big Brother is watching
    • consumer privacy is a major issue
    • websites track personal info and online activities
    • social media scrutinized for use of user info
  16. problem with television
    • individuals in industrialized world spent avg. of 3 hours per day watching tv
    • children spend avg. 6 hours or more on various media
  17. Federal Communications Commission and the Telecommunications Act of 1996
    • FCC was established on 1934
    • regulates radio, Tv, wire, satellite, and cable
  18. Media Literacy
    educational approach that seeks to give media users a greater freedom and choice by teaching them how to access, analyze, evaluate, and produce media
  19. Medium
    the form of communication that transmits messages, tells stories, structures learning, and constructs a "reality" about the world
  20. Construction of reality
    media construct our culture, which involves trade-offs
  21. production techniques
    media use identifiable production techniques such as: camera angles, editing, sound effects, colors and symbols, etc
  22. value messages
    • media contain ideological and value messages
    • ask: what kinds of value messages does this media promote
  23. commercial motives
    • media are commercial and business interests
    • ask: who or what paid for this media? what are commercial motives behind this media?
  24. individual meanings
    • individuals construct their own meaning of media
    • ask: what meanings do YOU find in this media?
  25. emotional transfer
    • commercials and other mutlimedia experiences operate primarily at an emotional level and are usually designed to transfer the emotion from one symbol or lifestyle onto another
    • ask: What emotions does this media tap?
  26. pacing
    tv runs at 30 frames per second; movies at 24.  The conscious mind can process about 8 frames per second; hence, tv and movies tend to keep us from conscious analysis and reflection about individual messages and larger industry contexts
  27. symbolic rhetoric/ techniques of persuasion
    symbols, flattery, repetition, fear, humor, words, and sexual images are common and effects techniques of media persuasion
Card Set:
Soci 80 Chapter 11: Media
2013-12-07 19:57:45
final sociology
final flashcards
Show Answers: