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Reasonably deep scientific knowledge base from which to draw ideas is needed
- Stereotyping elements - See things only for what they were designed for, not for anything they could possibly be used for
- Delimiting the problem - imagining that additional constraints exist beyond the actual design specifications
- Information overload - difficulty in distinguishing which information is important, and which isn't
- Fear of failure
- a need to follow prescribed paths
- a tendency to accept the status quo
Cultural Blocks and Expectations
Culture of a company may discourage new ways of performing tasks
Inability to communicate effectively
Generate as many ideas as possible in a given amount of time
- Each member records hie ideas on paper
- Sheets are passed to next person so each individual builds on previous ideas
Search for existing solution within nature than can be adapted to solve the problem under consideration.
- Use words and questions to trigger creative thought
- Focus upon possible changes in an existing product concept, or system. May focus upon quantity, order, time, state, or relative position.
- Use analogies and metaphors to trigger ideas
- Make the familiar strange
- Make the strange familiar
Analogies, adaptation, and duplicated design
- direct - current problem is directly related to a similar solved problem
- fantasy - imagine that a solution already exists
- symbolic - use a poetic or literary analogy
- personal - imagine being part of the system in order to view the problem form a different perspective
Concentrate on ways to make a product less effective, then invert these ideas
Organize and correlate ideas as they are generated
What would you like to do?
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