Chapter 7 Concept Generation
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What does concept generation begin with?
Customer needs and target specifications
What is the result of concept generation?
A set of product concepts
What is a concept?
A sketch/rough 3-D model and textual description
What are the five steps to concept generation?
- Clarify the problem
- Search externally
- Search internally
- Explore systematically
- Reflect on the solutions and the process
What is problem decomposition
The breaking down of a problem into subproblems
In a black box, what do thin black arrows represent?
Transfer and conversion of energy
In a black box, what do thick black arrows represent?
movement of material
In a black box, what do dotted arrows represent?
Flows of control and feedback systems
Product users who experience needs months/years before the majority of the market are called ___.
What are the five ways to search externally?
- Interview lead users
- Consult experts
- Search patents
- Search published literature
- Benchmark related products
Experts include ___.
Professionals, professional consultants, university faculty, and technical representatives of suppliers
Patents are generally protected for approximately how many years?
What is benchmarking?
The study of existing products with functionality similar to that of the developing product
What are the six hints for generating solution concepts?
- Make analogies
- Wish and wonder
- Use related stimuli
- Use unrelated stimuli
- Set quantitative goals
- Use the gallery method
What are fragments?
Solutions to subproblems
What does a concept classification tree do?
Divide solutions into categories
What does the concept combination table do?
Guide the team in combining fragments
What would you like to do?
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