Week 4

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Author:
kelliecook
ID:
252988
Filename:
Week 4
Updated:
2013-12-13 16:24:07
Tags:
Week
Folders:
Week,4
Description:
Week 4
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  1. What takes place when dealers purchase some or all of a product line?
      • Half-line forcing
      • Full-line forcing
      • Forcing by brand
      • Part-line forcing
  2. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
      • Horizontal marketing system
      • Vertical marketing system
      • Strategic marketing system
      • Conventional marketing system
  3. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?  
      • Market skimming
      • Target pricing
      • Market-penetration pricing
      • Sensitive pricing
  4. What type of distribution places the goods or services in as many outlets as possible?




    • Exclusive distribution


    • Marketing distribution


    • Selective distribution


    • Intensive distribution

  5. What is an ultimate form of foreign involvement?




    • Direct ownership


    • Direct investment


    • Foreign investment


    • Foreign trade

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