Chapter 1 - Introduction (Production Development)
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What are the characteristics of successful product development?
- Product quality
- Product cost
- Development time
- Development cost
- Development capability
What does the marketing function do?
mediates the interactions between the firm and its customers
What does the design function do?
Plays a lead role in defining the physical form of the product to best meet customer needs
What does the manufacturing function do?
Primarily responsible for designing, operating and/or coordinating the production system
What are the three main functions of product development?
- marketing function
- design function
- manufacturing function
What are the challenges of product development?
- time pressure
Many products require ___ years to develop.
3 to 5
The cost of product development is roughly proportional to the ___ on the project team and to the ___.
number of people, duration of the project
Investment has to be made in the ___ required for production
Tooling and equipment
What would you like to do?
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