The flashcards below were created by user
km.kristine
on FreezingBlue Flashcards.
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What is an opportunity?
- An idea for a new product
- a production description in embryonic form
- a newly sensed need
- a newly discovered technology
- a rough match between a need and a possible solution
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What are the steps of the planning process?
- Identify opportunities
- Evaluate and prioritize projects
- Allocate resources and plan timing
- Complete pre-project planning
- Reflect on the results and the process
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What is a competitive strategy?
a basic approach to markets and products with respect to competitors
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What are four competitive strategies?
- Technology leadership
- Cost leadership
- Customer focus
- Imitative
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When using the technology leadership strategy, the firm places great emphasis on ___ and development of new technologies and on the deployment of these through product development.
Basic research
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When using the cost leadership strategy, the firm competes on ___.
Production efficiency
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The ___ displays the performance of the products in a product category over time.
Technology S-curve
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The set of assets shared across a set of products is known as the ___.
Product platform
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A ___ is a mapping which plots the portfolio of projects along two dimensions: the extent to which the project involves a change in the product line and the extent to which the project involves a change in production processes.
Product-process change matrix
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___ helps an organization make efficient use of its resources by pursuing only those projects that can reasonably be completed with the budgeted resources.
Aggregate planning
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The mission statement may include some or all of the following information:
- brief (one-sentence) description of the product
- benefit proposition
- key business goals
- target market(s) for the product
- assumptions and constraints that guide the development effort
- stakeholders
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