The flashcards below were created by user yhliuaa on FreezingBlue Flashcards.

  1. Differences between social media and traditional media
    Passive audience - requires attention VS Active audience - requires engagement

    One to many VS Many-to-many

    One way communication VS Conversation

    Require resources to broadcast VS Inexpensive and accessible tool

    Requires specialized skills and training vS Anyone can operate the means of production
  2. What are Social softwares? Main type of the softwares includes…

    • Social software are tools that enable people to create, share, and connect with each other
    • social networks; sharing websites; micro-blogging; RSS readers; IM; social bookmarking; Wiki; blogs

  3. Social media is the … aspect of Web 2.0 applications. It is …online. Examples are…

    • Social; conversation
    • Find and connect with other people
    • Share anything
    • Contribute and use CI
    • Communicate quickly, informally directly and spontaneously
    • Consume info from trusted source

  4. Why the popularity of social media?

    • Humans are social
    • We live in community
    • We share experience
    • We seek companions
    • Socialize more efficiently

  5. Ingredients of social media: democratization

    • increase in user autonomy and diversity of opinion
    • shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.

  6. Ingredients of social media: participation

    • Audience = contributor
    • Encourage feedback from everyone

  7. What is a lurker?

    a lurker is a person who reads discussions on a message board, newsgroup, chartroom, file sharing, listening to people in VOIP calls such as Skype and Ventrilo or other interactive system, but rarely or never participates actively

  8. Ingredients of social media: transparency

    Open source, open data (User Generated Content) and open content

  9. Ingredients of social media: community

    Promote common interest and foster sharing of information and opinions

  10. Ingredients of social media: connectedness

    Connect people to people & connect people to content create by other people

  11. Ingredients of social media




  12. Explicit information is…such as

    • Info that the user provides in the application
    • Review and recommendations; voting; tagging

  13. Impli info are Information that appear in …an free-form text format. A user may express his opinion online, either within the web site or outside the web service, by writing in his blog or replying to a question in an online community. Thanks to the power of…, this information becomes easily available to others.

    Unstructured; search engines and blog-tracking engines

  14. Derived Intelligence are info derived by … based on…through methods like

    • analyzing the aggregate data collected; expli & imply info
    • Data and text mining; Clustering and predictive analysis; Intelligent search; Recommendation engine

  15. Unstructured data is typically in the form of …such as Reviews, discussion forum posts, blog entries, and chat sessions

    raw text

  16. Structured data has a well defined form, something that makes it….. …are all examples of structured data.
    easily stored and queried on; User ratings, content articles viewed, and items purchased
Card Set:
2013-12-18 06:58:49
ISOM social media

Show Answers: