ISOM_web 2.0

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Author:
yhliuaa
ID:
253725
Filename:
ISOM_web 2.0
Updated:
2013-12-18 11:47:22
Tags:
ISOM web
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Description:
ISOM_web 2.0
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  1. Meme map of web 2.0

    • The web as platform
    • Services not packages
    • Perpetual Beta
    • viral marketing
    • decentralization
    • collaboration
    • user generated content

  2. Meme map of web 2.0: Services not packages & Perpetual Beta
    Forever test version

    No final version
  3. Meme map of web 2.0: viral marketing
    Word-of-mouth

    Gang Nam Style
  4. The foundation and experience attributes of Web 2.0
    co-creation

    remixability

    decentralization

    emergent system
  5. The foundation and experience attributes of Web 2.0: co-creation

    • Collaboration
    • People modify information on Wiki

  6. The foundation and experience attributes of Web 2.0: remixability

    • Mashup
    • Google map+openrice

  7. The foundation and experience attributes of Web 2.0: decentralization
    Bypass traditional channel

    Leveling off; everyone is equal

    Everyone has their say
  8. The foundation and experience attributes of Web 2.0: emergent system
    Bottom up

    Self organized
  9. The foundation and experience attributes of Web 2.0: scalability

    • Increasing output(more efficient) without incurring much additional cost
    • Due to network effect

  10. Principles of wikinomics: peering
    horizontal, not hierarchical;

    leveraging self-organization

    egalitarianism is the general rule for motivation
  11. Principles of wikinomics: sharing

    expanding markets to create new opportunities

  12. Principles of wikinomics: openness
    Transparent: Open Content (Blogs, Wikis, Creative Common)

    Freedom: Software (Open Source Software); Open Data (Mashups)

    Access: Open Knowledge (OpenCourseWare, Digital library)
  13. Egalitarian and Web 2.0
    • The principles of an egalitarian society where all are equal
    • is embodied in the web today.

    • Web 2.0 the principal of universality, the ability to
    • connect to anything and offer information in a common format that can be read
    • by anyone that can connect to the Internet.

    • The Web also calls for decentralization. The Web has no
    • central server or authority that monitors or approves content. In fact, the
    • open nature of the Web has made it a truly democratic world medium.

    • It is more vital to free speech than any other medium,
    • because it is perhaps the least censored most used and universally connected
    • resource in the world.

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