How can you influence people with low need of cognition?
are more influenced by cues that save them from effortful thought. They are frequently swayed more by such simple cues as source credibility, communicator attractiveness, and celebrity endorsement. Individuals with a low need for cognition were more transported into a narrative conveyed by film, a medium that ordinarily requires less cognitive effort than print. High need for cognition individuals were more transported by print, which seemed to match their preference for expending mental energy.