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Direct Address
- Talking to the reader with a personal word
- Makes the reader feel personally involved
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Alliteration
- Two or more words/ phrases starting with the same letter
- Highlights Keywords
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Rhetorical Question
- Question that you don't want answered
- Makes reader consider key message
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Direct Question
- Question that you want the answer to
- Makes the reader consider key message
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Commands
- Statement telling someone to do something
- Pressurizes the reader
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Fact
- Something that certainly true
- Adds credibility
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Opinion
- What you think of something
- Influences reader and makes them consider
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Exaggeration
- Making something bigger than it is
- Sensationalizes and causes a response in reader
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Statistics
- A study of information based on a number of things
- Adds credbility
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Rule of Three
- Three direct statements
- Emphasis point and adds credibility
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Tone
- The manner in which you say something
- Influences reader and makes then consider
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Emotive Language
- Words that cause emotive
- Causes a response in reader
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Adjectives
- A word that describes a noun
- Influences reader and makes them consider
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