SSP Value Chain

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Author:
daisykuk91
ID:
256270
Filename:
SSP Value Chain
Updated:
2014-01-13 08:26:19
Tags:
SSP
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Description:
SSP
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  1. Value Chain
    • a sequence of interrelated activities
    • transforming inputs into valuable outputs
    • consist primary & support activities
    • can add value to the product
  2. 4 Primary activities
    • R&D/ Production¬†- design, creation & delivery of product
    • Marketing & Sales Functions -¬†marketing
    • Customer Service - support & after sales services
  3. R&D
    • Design of Product and Production Processes
    • Superior product designs increase function & attraction
    • Effecient production processes, lowering costs
  4. Production
    • Creation of goods or services
    • manufacturing/ delivery service
    • Perform activities efficiently to lower costs
    • create value by perform activities consistent with high quality, leads to differentiation & lower costs
  5. Marketing & Sales Functions
    • Create value through brand positioning & advertising
    • increase perceived product value
    • discovering customer needs and communicate to R&D to design product better match needs
  6. Customer Service
    • provide after sales service & support
    • create perception of superior value in mind
    • solving customer problem and supporting customer

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