BCIS Quiz 3

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BCIS Quiz 3
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2014-02-04 23:44:23
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  1. A retail marketing company sells such products as agricultural produce and consumer products. The company procures materials from farmers and local producers. This process of obtaining the inputs needed for a business is called ________.

    A) internal marketing
    B) inbound logistics
    C) operations
    D) outbound logistics
    Inbound logistics
  2. According to Porter's five forces model, in which of the following examples would rivalry be considered as a weak force affecting the market?

    A) used car dealers
    B) book sellers
    C) packaged food manufacturers
    D) military services
    Military services
  3. According to Porter's five forces model, which of the following firms would be least affected by the threat of substitutes?

    A) a convenience store that sells retail products
    B) corner latte shops in Atlanta
    C) a used car dealership in New York
    D) a firm that sells the only drug for a disease
    A firm that sells the only drug used for a disease
  4. Which of the following is a support activity in the value chain?

    A) assisting customers in using the product or service
    B) setting up contractual arrangements
    for procurement
    C) receiving inputs to operationalize the production
    D) distributing the products to retailers or buyers directly
    Setting up contractual arrangements for procurement
  5. Which of the following value chain activities involves assisting users with handling of the products after sale, thus maintaining and enhancing the products' value?

    A) customer service
    B) inbound logistics
    C) outbound logistics
    D) operations
    Customer service
  6. Identify the activity in the value chain that involves receiving and handling of raw materials and other inputs to the product.

    A) procurement
    B) inbound logistics
    C) operations
    D) outbound logistics
    Inbound logistics
  7. Which of the following principles of competitive advantage is associated with product implementations?

    A) differentiating service offerings
    B) locking in suppliers
    C) establishing alliances
    D) locking in customers
    Differentiating service offerings
  8. The difference between the value that an activity generates and the cost of the activity is called the ________.

    A) turnover
    B) margin
    C) value-addition
    D) revenue
    Margin
  9. ABC Motors is the largest manufacturer of cars. The company purchases raw materials from many small-sized sellers across the globe. In this case, ABC Motors is characterized by ________.

    A) very low threat of new entrants to market
    B) very high bargaining power over its customers
    C) high bargaining power over its suppliers
    D) very low threat of substitute products
    High bargaining power over its suppliers
  10. Porter's five forces model is used to assess ________.

    A) industry structure
    B) lifecycles of products
    C) market share
    D) internal competition
    Industry structure
  11. Lynn, the manager of a transportation company, is going through this week's delivery schedule. She calls her team and assigns territories for each executive. She contacts the fleet supervisor to arrange trucks for transportation. Which activity of the value chain is Lynn executing?

    A) inbound logistics
    B) outbound logistics
    C) customer service
    D) marketing
    Outbound logistics
  12. Which of the following value chain activities involves collecting, storing, and physically distributing the product to buyers?

    A) inbound logistics
    B) operations
    C) outbound logistics
    D) customer service
    Outbound logistics
  13. According to Porter's model of business activities, interactions across value activities are called ________.

    A) linkages
    B) cross-functionalities
    C) support activities
    D) models
    Linkages
  14. The difference between the total value added and the total costs incurred is called the ________ of the value chain.

    A) gross revenue
    B) actual value
    C) total margin
    D) gross turnover
    Total margin
  15. A group of manufacturing organizations purchases raw materials collectively to obtain better deals. This is an example of obtaining competitive advantage by ________.

    A) enhancing the products
    B) establishing standards
    C) establishing alliances
    D) differentiating the industry
    Establishing alliances
  16. A ________ is a collection of something, such as data and raw materials.

    A) repository
    B) cache
    C) value chain
    D) linkage
    Repository
  17. Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

    A) entry barriers
    B) switching costs
    C) product standards
    D) value differentiation
    Switching costs
  18. RedDart is a premium freight provider in the United States. The company offers premium shipment services to its customers. The company ships faster than its competitors and uses tamperproof containers to ship its products. RedDart distinguishes itself from competitors by ________.

    A) locking in its suppliers
    B) locking in its customers
    C) providing an enhanced service
    D) offering low-cost operations and services
    Providing an enhanced service
  19. According to Porter's five forces model, in which of the following situations would the suppliers have the highest bargaining power?

    A) a fashion outlet catering to a niche market
    B) a bank liquidating during a fire sale
    C) a single vendor providing raw materials to many department stores
    D) a large retailer buying goods from many small suppliers
    A single vendor providing raw materials to many department stores
  20. A group of grain farmers in a surplus year will have reduced ________.

    A) threat of substitutes
    B) threat of new entrants
    C) risk of rivalry
    D) bargaining power
    Bargaining power
  21. Which of the following principles of competitive advantage is related to process implementations?

    A) locking in suppliers
    B) enhancing services
    C) differentiating products
    D) creating new products
    Locking in suppliers
  22. Porter defined value as the ________.

    A) actual money exchanged in return of a product/service
    B) amount of money that a customer is willing to pay for an offering
    C) perceived satisfaction of the customers and sellers after a transaction
    D) extent of after-sale service provided to customers
    Amount of money that a customer is willing to pay for an offering
  23. Focused differentiation occurs when ________.

    A) product quality improves across an entire industry
    B) there is limited competition in an industry
    C) a better product is provided within an industry segment
    D) the customers are highly price sensitive
    A better product is provided within an industry segment
  24. Organizations can lock in suppliers by making it difficult to switch to another organization or by ________.


    A) reducing the bargaining power of consumers
    B) making it easy for the customers to switch products
    C) reducing investments in their supply chain
    D) making it easy to work with the organization
    Making it easy to work with the organization
  25. PowerCruise, a holiday cruise firm, recently offered its existing customers, who had registered for a two-year membership, an extension of six months to their membership without any additional charges. By doing this, which competitive strategy did PowerCruise implement?

    A) product differentiation
    B) creation of a new service
    C) locking in customers
    D) locking in suppliers
    Locking in customers
  26. According to Porter's five forces model, which of the following would be most affected by the threat of substitutes?


    A) Southwest Airlines
    B) Microsoft Windows OS
    C) Boeing jets
    D) Google Adwords
    Southwest Airlines
  27. Which of the following value chain activities involves transforming raw materials into a finished product or service?

    A) marketing
    B) operations
    C) inbound logistics
    D) maintenance
    Operations
  28. A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product. The strategy used is ________.

    A) switching costs strategy
    B) differentiation strategy
    C) consumerist strategy
    D) low cost operation strategy
    Switching cost strategy
  29. N-joi Ice Cream recently faced competition against their flagship brand of "black currant ice cream." The competitor made significant in-roads into this market by offering three varieties of "black currant ice cream." N-joi decided to counter this threat by introducing five new varieties of ice creams. Which
    competitive strategy is N-joi implementing?

    A) product differentiation
    B) cost differentiation in the segment
    C) service focus
    D) cost leadership
    Product differentiation
  30. Which of the following statements is consistent with the central idea of business process design?

    A) Organizations should create new business processes rather than improve existing systems.
    B) Technology should be used to modify and improve standard business processes.
    C) Technology should be used to supplement the existing value chain.
    D) Business processes should not focus on the core competencies of organizations.
    Organizations should create new business processes rather than improve existing systems.
  31. Bargaining power of customers is likely to be the highest for markets involving ________.

    A) patented drugs
    B) industrial products
    C) luxury goods
    D) public transportation
    Industrial products
  32. A new drug that has shown promise in curing lung cancer has been discovered by a famous chemical laboratory. This is the only drug effective for treatment of this disease. The laboratory obtains a patent for the product and decides to sell it. This
    situation is characterized by ________.

    A) low bargaining power of suppliers
    B) low threat of substitutions
    C) high bargaining power of customers
    D) high threat of new entrants
    Low threat of substitutions
  33. Which of the following value chain activities involves inducing buyers to purchase a product and providing a means for them to do so?

    A) inbound logistics
    B) sales and marketing
    C) outbound logistics
    D) operations
    Sales and marketing
  34. Which of the following is a primary activity in the value chain?

    A) finding suitable vendors to supply raw materials
    B) receiving and disseminating inputs to the product
    C) negotiating prices with vendors
    D) setting up contractual arrangements with various suppliers
    Receiving and disseminating inputs to the product
  35. A database is an example of a ________.

    A) linkage
    B) procedure
    C) value chain
    D) repository
    Repository
  36. Synapz, a manufacturer of office automation products, recently received a patent for an advanced therapeutic ergonomics technology. By doing this, Synapz has ________.

    A) introduced product differentiation
    B) reduced the cost of operations
    C) locked in its suppliers
    D) created an entry barrier
    Created an entry barrier
  37. The automobile industry is characterized by many manufacturers and intense competition among them. This statement illustrates ________.

    A) low threat of substitutions
    B) high levels of rivalry
    C) high bargaining power of suppliers
    D) low bargaining power of customers
    High levels of rivalry
  38. Huen Software, an application provider to the gaming industry, decided to increase its portfolio by developing 3-D graphics-enabled games for the mobile gaming industry. By doing this, which competitive strategy is Huen Software
    implementing?

    A) reduction of cost
    B) product differentiation
    C) creation of entry barriers
    D) locking in suppliers
    Product differentation
  39. A(n) ________ is a network of activities that generate value by transforming inputs into outputs.

    A) competitive strategy
    B) information system
    C) linkage
    D) business process
    Business process
  40. July Networks provides digital television services across the country. They have a cutting-edge technology that provides high-resolution visuals. Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks. By doing this, which
    competitive strategy is July Networks implementing?

    A) differentiating the product
    B) enhancing the product
    C) locking in customers
    D) standardizing the product
    Locking in customers
  41. In a manufacturing business, the ________ transforms finished goods into cash.

    A) inbound operation
    B) inbound logistic
    C) sales process
    D) manufacturing process
    Sales process
  42. ________ argues that firms should create new, more efficient business processes that integrate the activities of all departments involved in a value chain.

    A) Product differentiation model
    B) Business process design
    C) Internal supply chain design
    D) Market differentiation model
    Business process design
  43. Reduction in production cost results in ________.

    A) decreased profitability
    B) increased competition
    C) lower shareholder value
    D) increased profitability
    Increased profitability
  44. Focused cost leadership is observed when a product has the lowest cost ________.

    A) within an industry segment
    B) within the supply chain of a company
    C) across the product range offered by a company
    D) within an industry
    Within an industry segment
  45. An organization wants to achieve competitive advantage through process implementations. Which of the following actions would help them do that?

    A) enhancing products
    B) differentiating services
    C) establishing alliances
    D) creating new products
    Establishing alliances
  46. The cost of the business process is the sum of the cost of the inputs and the ________.

    A) value of the products
    B) cost of the activities
    C) cost of the outputs
    D) value of the outputs
    Cost of the activities
  47. An automobile company decides to improve the quality of all its products and bring more variety into its product line. The company has decided to adopt ________.

    A) industry-wide cost leadership
    B) industry-wide differentiation
    C) focused differentiation
    D) focused cost-leadership
    Industry-wide differentiation
  48. Mae manages delivery at a custom-kitchen outlet. Based on her customer's feedback, she contacts Gem Cabinets and places an order for a full-motion wall mount. Which of the following primary activities is Mae performing here?

    A) marketing
    B) customer service
    C) operations
    D) inbound logistics
    Inbound logistics
  49. Which of the following factors determines the structure, features, and functions of an information system used in a company?

    A) the size of the company
    B) the competitive strategy
    C) the technology used by competitors
    D) the value of its brands
    The competitive strategy

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