Chapter 1

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Author:
Karshari
ID:
261512
Filename:
Chapter 1
Updated:
2014-02-11 19:47:59
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Fashion Retail
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Chapter 1 of Fashion Retail Management
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  1. What is retailing?
    Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use.Levy, Michael (2011-01-19). Retailing Management (Page 6). Business And Economics. Kindle Edition.
  2. What is a retailer?
    A retailer is a business that sells products and/or services to consumers for their personal or family use.Levy, Michael (2011-01-19). Retailing Management (Page 6). Business And Economics. Kindle Edition.
  3. What is a supply chain?
    A supply chain is a set of firms that make and deliver goods and services to consumers.Levy, Michael (2011-01-19). Retailing Management (Page 6). Business And Economics. Kindle Edition.
  4. Wholesalers
    Buy large amounts of goods and sell them in smaller quantities to retailers or businesses.
  5. Vertical Integration
    Does more than one channel in the chain (includes backwards and forwards)
  6. Channels
    Manufacturing -> Wholesaler -> Retailer -> Consumer
  7. Backward Integration
    Backward integration arises when a retailer performs some wholesaling and manufacturing activities, such as operating warehouses or designing privatelabel merchandise.Levy, Michael (2011-01-19). Retailing Management (Page 7). Business And Economics. Kindle Edition.
  8. Forward Integration
    Forward integration occurs when a manufacturer undertakes retailing and wholesaling activities, such as Ralph Lauren operating its own retail stores.Levy, Michael (2011-01-19). Retailing Management (Page 7). Business And Economics. Kindle Edition.
  9. Breaking Bulk
    Stores receive large amounts of a product and sell it in smaller amounts.
  10. Holding Inventory
    Stores keep the inventory so consumers can keep going back for stuff. (expiration dates and such)
  11. CSR
    Corporate Social Responsibility - taking responsibility for its impact
  12. Intratype Competition
    Similar retailers - department stores vs. department stores, grocery vs. grocery, etc.
  13. Scrambled Merchandising
    Carrying many different things - grocery store with electronics
  14. Intertype Competition
    Similar products but different stores - Aeropostale vs. plato's closet
  15. Retail Mix
    Decisions retailers make to satisfy customers.

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