Know what is meant by economic infrastructure and its relationship to international marketing.
economic infrastructure - a country's communications, transportation, financial, and distribution system - is a critical consideration in determining whether to try to market to a country's consumers and organizations.
The same communications, transportation, financial, and distribution system in a foreign country may not be adequate to serve a company's needs. They will need to make do with what is available.
ie. China has narrow road or not available in 80% where population lives so transp. is by bicycle.