Bt-465 midterm

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Author:
nharris1
ID:
265095
Filename:
Bt-465 midterm
Updated:
2014-03-04 20:57:19
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bt 465 midterm
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Description:
bt 465 midterm 3/5/14
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  1. What does IMC stand for?
    Integrated marketing communications
  2. Steps of IMC plan
    • Situation analysis
    • SWOT
    • Objectives
    • Target Market
    • Strategies
    • Tactics
    • Evaluations
  3. Branding: Equity and Loyalty.
    What do they do?
    • Helps raise prices
    • Higher gross margins
    • Prevents erosion of market share
    • Better shelf space
  4. One primary goal of many IMC programs?
    Entice people to buy goods and service so understanding how buyers make purchase decisions.
  5. Name the two types of behaviors?
    • Consumer buyer behaviors
    • Business to business buyer behaviors
  6. Two key stages to IMC?
    • Information search
    • Evaluation of alternatives
  7. Whats Problem recognition?
    • A gap between an indivduals current state and desired state.
    • Example: thirst, Hunger
  8. What are the 3 C's of IMC?
    • Customers
    • Competitors
    • communications

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