means the “rebirth". Originally referring to the period that began in the 14th and 15th century in Italy (Florence was the epicenter for art, Venice for graphic design).
letterspacing/letterspace
space between letterforms.
alignment
The way in which parts of a letterform are synchronized with others letters in a typeface.
trademark
A symbol to identify a person's trade as a specialty.
die cutting
A technique used to consistently cut an unusual shape out of a piece of paper.
Tip-in
any aspect of a printed piece that has to be inserted or assembled by hand.
fleurons/ printer's flowers
cast metal pieces with decorative floral designs.
Headings
large type signifying a new chapter or separate verse.
Italic
a slanted typeface based on Italian script writing style.
Chancery hand
A form/style of writing used in government and commerce during the Renaissance.
Geoffroy Tory
French “Renaissance Man" : publisher, designer, illustrator, calligrapher, reformer of the French language. He developed the apostrophe, accent mark, and cedilla
apostrophe
is a punctuation mark used in the alphabet to indicate possessiveness or to allow the omission of certain letters. ( mother's, don't)
accent
A mark used to indicate emphasis on a syllable. (resumé)
Cedilla
is a hook added under certain letters to modify their pronunciation; as when a “c" is pronounced as an “s". (façade)
Claude Garamond
a punch cutter who revolutionized typefaces with extraordinary legibility and clarity; his use of Roman fonts virtually eliminated the popular use of Gothic text.
Running heads
header found at the top of the page that repeats throughout a book to indicate a common chapter.
Swashes
decorative extended ascender or descender; a calligraphic flourish
Headpieces and tailpieces
decorative flourishes (composed of fleuron elements) beginning or ending a text piece to create visual bracketing.