Card Set Information
Chapter 9 vocabulary
the mid 1700s to the mid 1800's; a time when interchangeable parts led to a boom and manufacturing.
Fat face type
created a Roman type style where contrast and weight have been increased by expanding the thickness of heavy strokes. (Robert Thorne 1821)
name given to “slab serif" fonts (Robert Thorne 1821)
a serif that has been thickened to give heavier weight to a font's baseline and capline.
the curve transition from the main strokes of a letterforms to its serifs.
a three-dimensional font(often using a back shadow to create a sense of depth.
font where the center of the letterforms are open and non-printing
font where the background of the letterforms is the printing area: leaves the appearance of white-on- black letters.
font where the shape of the letter is stretched wide.
a font where the shape of the letter is made narrow.
Sans serif type
a typeface without a serif. Essentially Egyptian type with the serif removed; first developed by William Caslon IV
printing with vertical pressure move the plate to the paper different from a cylinder press.
a person who sets up a letterpress, selecting and composing the type.
developed by Ottoman Mergenthaler in 1886: keys dropped “female" matrices into line to form words; melted lead is then poured in to make a solid line of type.
Louis Jacques Daguerre
Frenchman who perfected a photographic imaging process in 1839.
an image made using a light-sensitive silver plated sheet.
Greek for “light drawing" used to describe the use of light through a negative image to print a picture.
a reverse image on chemically treated film.
a glass screen that breaks down an image into tiny dots to produce an illusion of continuous tones and in ink reproduction.
photographer who experiments with captured motion images led to the development of motion pictures.
a period of time from 1830's- 1890's characterized by strong moral and religious beliefs (the reign of Queen Victoria of England).
The Grammar of Ornament
known as the designer's bible, was a catalog of design for eastern and western cultures collected by Owen Jones.
the use a stone for printing a drawing is made on a flat, smooth stone using an oil crayon. Water resists areas not contacted by the oil based ink. The effect of a lithograph is smooth blends of tone.
color is separated in plates and each component is printed, one by one, until the final multi color image is produced.
printing involving cutting into a surface ( such as engraving or
alignment of different plates for the printing process.
the process of using a die (specialty blade) for cutting an unusual shape out of a paper or card.
color picture books for preschool children; the earliest children's book.
a small illustration inserted within a text to break the monotony of reading.
The Golden Age of Illustration
1890- 1940, a period of history visual communication in America that was dominated by the illustrator.
illustrator who inspired the tradition of realism in America.
two color illustration created from two halftone plates
developed for “Century" magazine; a typeface with large x-height, expanded characters. Unusually legible, Century was used much for children's books.
type styles designed for headlines: they are often large, decorative, and emotionally suggestive, therefore not suitable for body text.