(1867-1959) an American architect who proposed ideas of organic architecture. His work was an inspiration for designers to move towards a rectilinear approach of spatial organization. Wright designed all aspects of building, from stained glass to fabrics and furniture.
The Glasgow School
four Scottish artist who collaborated to create designs that balanced Art Nouveau curvilinear qualities with more rectilinear structure.
Charles Rennie Mackintosh
breakaway member of the Glasgow school who designed graphics and furniture. His design theme was rising with curved upper design elements.
a group of young Austrian artists who broke away from the mainstream artist association due to lack of inclusion of foreign artist; they preferred linear art styles.
leader of the Vienna Secession revolt; painted exotic and erotic images.
paper treated with a fine spray to add a slick shine; used for Ver Sacrum Magazine.
color illustrations “tipped in" to a black-and-white publication.
raised relief designs on paper, pushed in from the verso side of the page.
designed with standardize units; interchangeable.
German architect, artist, and designer: the first “industrial design" developed 'visual identification' programs using the grid system to structure space.
The design of manufactured products.
Type: Face, font, family, foundry
FOUNDRY: the designer and/or manufacturer of sets of type
FAMILY: Related typefaces from the same foundry.
FACE: The style of the type (regular, medium, bold, etc.)
FONT: A typeface at a specific size.
graphic identity program
the consistent and standardize use of a typeface, logo, color, and layout style.
a graphic representation of corporate or business identity
the total plan of a designed page
a line which separates visual information or defines a boundary