chapter 2: generating and screening of project ideas
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generation of ideas
- SWOT analysis
- Clear articulation of objectives
- Fostering a conducive climate
Areas to be studied while monitoring environment for capital investment decisions?
- Economic sector
- Governmental sector
- Technological sector
- Socio-demographic sector
- Competition sector
- Supplier sector
ASpects to be considered in corporate appraisal?
- Marketing and distribution
- Production and operations
- corporate resources and personnel
- Finance and accounting
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