vocab 14

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vocab 14
2014-03-31 16:15:29

Chapter 16 vocabulary
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  1. The Bauhaus
    (1919-24) German Design school that sought a union of art & technology in all arts and design; they merged applied arts with fine art.
  2. Walter Gropius
    German architect, founder of the Bauhaus School.
  3. Laszlo Maholy-Nagy
    Hungarian constructivist, he influenced the development of art foundation courses at the Bauhaus. His focus was legibility with typography and experimentation with photography.
  4. Herbet Bayer
    was a student and teacher at the Bauhaus school; he designed a "universal alphabet" that the later typeface Univers was based on. Bayer argued that upper case and lower case letters were incompatible.
  5. Justification
    how typographic paragraphs are aligned to the left or the right.
  6. Visual hierarchy
    theory that the content in a design is ordered according to prominence, position, with no elements competing for visual dominance.
  7. Ludwig Mies van der Rohe
    Berlin architect, the Bauhaus director up until its closing by the Nazis. He greatly influenced modern American architectural design. (In 1933 Pressure from the Nazis forces the Bauhaus to close.)
  8. "Less is More"
    van der Rohe theory regarding simplicity in design.
  9. Eric Gill
    a complex and colorful figure who defies categorization in the history of graphic design. His activities encompassed stonemasonry, inscription, sculpture, wood, engraving, typeface design, lettering, book design. He mixed a modern sense of order with medieval-style woodcuts in his book design; He argues for a "ragged right" organization to text.
  10. Otto Neurath
    Viennese sociologist who developed a system of elementary pictographs: inventor of ISOTYPE
    began in the 1920's: International System of Typographic Picture Education.
  12. Dingbat
    also known as a printer ornament, is a type setting spacer or character that includes arrows, pointing hands, stars, fleurons, etc.*
  13. Herbert Matter
    Swiss photographer/designer who used photomontage, and jarring changes in scale.