vocab 15

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  1. Lester Beall
    (1903-69) American designer who applied dada elements and European typographic styles to American graphics in the early 20th century.
  2. Erté
    (1892-1990) Russian-born, French -educated art deco illustrator; his images focused on elegance and high fashion.
  3. Bleed
    what occurs when the printed matter of a page runs over the intended cut size.
  4. Alexey Brodovitch
    Russian-born, French -educated designer; art director for Harper's Bazaar. he used bleeds, cropping, and unusual juxtaposition to create a modern look for American magazines.
  5. Cropping
    the manner of editing the space of a printed picture; how an image is cut or framed
  6. Works Progress Administration
    was the largest and the most ambitious New Deal agency, started by President Franklin Delano Roosevelt in 1935. The W.P.A. employed Americans to carry out public works projects, including the construction of public buildings and roads; it also provided relief to unemployed artist to create art, drama,media and literacy projects.
  7. Ben Shahn
    painter with a strong social conviction; he created graphics that addressed American & international social issues.
  8. The International Typographic Style (Swiss Design)
    major design style that focuses on the elements of objective photography, sans-serif typography, flush left/ragged right alignment, mathematical grids, and the reaction of propaganda techniques. The intent is design that is objective in its communication.
  9. Semiotics
    philosophical study of signs, symbols, and signification.
  10. Univers & Helvetica
    sans serif type families created during the Swiss design movement. Each family has a remarkable continuity between various fonts. "Helvetica" is an approximate translation of "Switzerland" in Latin. Helvetica became the most popular typeface internationally during the 1960s and 1970s.
  11. Environmental Graphics
    designs created to embellish public space, often purely typographic.
  12. Alignment
    the quality of matching straight edges along a common axis with the use of type or images.
  13. Paul Rand
    (1914-1996) initiated of the American approach to modern design, pioneer of the New York school. He introduced conceptual images, and generally upgraded American taste in design. He designed the logos for ABC television and the IBM corporation.
  14. Copywriter
    person who writes text for advertisements, signs, brochures, and other forms of communication graphics.
  15. Saul Bass
    Carried the sensibilities of the New York school to Los Angeles. Known for his minimal and conceptual designs, he created memorable film title designs in the 1950s and 1960s.
  16. Film titles
    the opening sequence of films that introduce names of actors, directors, name of production company, and title of the film.
  17. Creative teams
    working relationship of writers, art directors, and designers.
  18. Art director
    person who makes creative and visual decisions for a creative team.
  19. Boutique agency
    a small shop with emphasis on creative aspects of design rather on full marketing services.
  20. Phototypography
    the setting of type by exposing negatives of alphabet characters onto photographic paper.
  21. Herb Lubalin
    typographic genius who disregarded traditional rules of type design and reinvented alphabet characters as innovative conceptual images.
  22. Typogram
    a brief, visual typographic work of art; the use of type as a conceptual graphic. Pioneered by Herb Lubalin.
  23. International Typeface Corporation
    a group of designers who banded together in 1970 to establish standards of business for modern type designers to ensure proper compensation for those inventing new fonts;founded in New York in 1970 by Aaron Burns, herb Lubalin, and Edward Rondthaler.
Card Set:
vocab 15
2014-04-04 18:35:12
Chapters 17, 18 & 19
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