Conversant - Video
Card Set Information
Conversant - Video
Video advertising acronyms
Conversant video study
“Video Player-Ad Interface Definition”
IAB-published industry standard for interactive in-stream video ads.
Ads served directly to the video player which occupy the entire video screen.
A grouping of video ads into a defined playback sequence.
= Number of times the first frame is rendered / Number of times the ad won an auction
View Thru Rate
= Complete views (user did not skip) / Impressions (ad rendered)
For engineering stories to get built, they need to be assigned to an HML.
Online Campaign Ratings
Similar to GRPs (Gross Rating Points)
Profile ID owned by Conversant
Ad-server for direct publishers
Handles encoding for multiple formats
Currently only used for media clients
Combined Media/Enterprise systems
-Serving/hosting of customized video
-Works on any video player (including Youtube)
-Eyeview hosts lookup table...ability to refresh table is limited
"Video Ad Serving Template"
Universal protocol for in-stream ads
Managed by IAB
New ad-serving system to replace Vbox
Implementation will start in Q3
1. Video Revenue goal for 2014
2. Enterprise's portion?
Currently, what % of video sold by Conversant is "standard" pre-roll?
Video Multiple Ad Playlist
Allows content providers to pre-define ad breaks
Standard is maintained by IAB
Video format: MP4, Quicktime, Avi, WMV etc.
Linear ad with clickable call-to-action
Typically short (3-10 seconds)
Current CPM charged for CRM video?
EXtensible Markup Language
XML structures, stores, and transports information.
"Creative Testing Tool"
Internal tool for testing creative
Cost Per Acquisition
Total Digital Ad Market in 2013?
VIDEO: ~ $3B (7%)
Target Rating Points
= GRP x In Target %
Brand Lift metrics can measure:
What does Comscore vCE measure?
In-Target delivery %
What does OTT stand for?
What does it mean/do?
Over The Top
Video not controlled by the delivery network (ISP, cable, etc.). OTT delivery channels include Roku, Xbox, Apple TV, chromecast, etc.