CAS100A Test2

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  1. Keeping the audience foremost inmind at every step of speech preparation and presentation.
    audience-centeredness (98)
  2. A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.
    identification (98)
  3. The tendency of people to be concerned above all with their own values, beliefs, and well-being.
    egocentrism (100)
  4. Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.
    demographic audience analysis (101)
  5. Creating an oversimplified image of a articular group of people, usually by assuming that all members of the group are alike.
    stereotyping (101)
  6. Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.
    situational audience analysis (106)
  7. A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.
    attitude (108)
  8. Questions that offer a fixed choice between two or more alternatives.
    fixed-alternative questions (111)
  9. Questions that require responses at fixed intervals along a scale of answers.
    scale questions (111)
  10. Questions that allow respondents to answer however they want.
    open-ended questions (111)
  11. A listing of all the books, periodicals, and other resources owned by a library.
    catalogue (121)
  12. A number used in libraries to classify books and periodicals and to indicate where they can be found on the shelves.
    call number (121)
  13. A work that synthesizes a large amount of related information for easy access by researchers.
    reference work (121)
  14. A research aid that catalogues articles from a large number of magazines, journals, and newspapers.
    newspaper and periodical database (122)
  15. A summary of a magazine or journal article, written by someone other than the original author.
    abstract (123)
  16. A database that catalogues articles from scholarly journals.
    academic database (123)
  17. A search engine that combines Internet technology with traditional library methods of cataloguing and assessing data.
    virtual library (126)
  18. An organization that, in the absence of a clearly identified author, is responsible for the content of a document on the Internet.
    sponsoring organization (128)
  19. An interview conducted to gather information for a speech.
    research interview (130)
  20. A list compiled early in the research process of works that look as if they might contain helpful information about a speech topic.
    preliminary bibliography (133)
  21. The materials used to support a speaker’s ideas. The three major kinds of supporting materials are examples, statistics, and testimony.
    supporting materials (142)
  22. A specific case used to illustrate or represent a group of people, ideas, conditions, experiences, or the like.
    example (142)
  23. A specific case referred to in passing to illustrate a point.
    brief example (143)
  24. A story, narrative, or anecdote developed at some length to illustrate a point.
    extended example (143)
  25. An example that describes an imaginary or fictitious situation.
    hypothetical example (144)
  26. Numerical data.
    statistics (147)
  27. The average value of a group of numbers.
    mean (150)
  28. The middle number in a group of numbers arranged from highest to lowest.
    median (150)
  29. The number that occurs most frequently in a group of numbers.
    mode (150)
  30. Quotations or paraphrases used to support a point.
    testimony (155)
  31. Testimony from people who are recognized experts in their fields.
    expert testimony (155)
  32. Testimony from ordinary people with firsthand experience or insight on a topic.
    peer testimony (155)
  33. Testimony that is presented word for word.
    direct quotation (156)
  34. To restate or summarize a source’s ideas in one’s own words.
    paraphrase (156)
  35. Quoting a statement in such a way as to distort its meaning by removing the statement from the words and phrases surrounding it.
    Quoting out of context (156)
  36. Putting a speech together in a particular way to achieve a particular result with a particular audience.
    strategic organization (166)
  37. The major points developed in the body of a speech. Most speeches contain from two to five main points.
    main points (167)
  38. A method of speech organization in which the main points follow a time pattern.
    chronological order (169)
  39. A method of speech organization in which the main points follow a directional pattern.
    spatial order (170)
  40. A method of speech organization in which the main points show a causeeffect relationship.
    causal order (170)
  41. A method of speech organization in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem.
    problem-solution order (172)
  42. A method of speech organization in which the main points divide the topic into logical and consistent subtopics.
    topical order (172)
  43. The materials used to support a speaker’s ideas. The three major kinds of supporting materials are examples, statistics, and testimony.
    supporting materials (175)
  44. A word or phrase that connects the ideas of a speech and indicates the relationship between them.
    connective (177)
  45. A word or phrase that indicates when a speaker has finished one thought and is moving on to another.
    transition (177)
  46. A statement in the body of the speech that lets the audience know what the speaker is going to discuss next.
    internal preview (178)
  47. A statement in the body of the speech that summarizes the speaker’s preceding point or points.
    internal summary (178)
  48. A very brief statement that indicates where a speaker is in the speech or that focuses attention on key ideas.
    signpost (178)
  49. A question that the audience answers mentally rather than out loud.
    rhetorical question (189)
  50. The audience’s perception of whether a speaker is qualified to speak on a given topic.
    credibility (192)
  51. The audience’s perception of whether the speaker has the best interests of the audience in mind.
    goodwill (193)
  52. A statement in the introduction of a speech that identifies the main points to be discussed in the body.
    preview statement (194)
  53. A conclusion in which the speech builds to a zenith of power and intensity.
    crescendo ending (197)
  54. A conclusion that generates emotional appeal by fading step by step to a dramatic final statement.
    dissolve ending (198)
  55. A detailed outline developed during the process of speech preparation that includes the title, specific purpose, central idea, introduction, main points, subpoints, connectives, conclusion, and bibliography of a speech.
    preparation outline (206)
  56. The pattern of symbolization and indentation in a speech outline that shows the relationships among the speaker’s ideas.
    visual framework (207)
  57. A list of all the sources used in preparing a speech.
    bibliography (208)
  58. A brief outline used to jog a speaker’s memory during the presentation of a speech.
    speaking outline (213)
  59. Directions in a speaking outline to help a speaker remember how she or he wants to deliver key parts of the speech.
    delivery cues (216)
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CAS100A Test2
2014-04-08 02:52:59
CAS100A Test2

CAS100A Test2
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