Quiz 9

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malpal84
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269701
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Quiz 9
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2014-04-09 00:00:10
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Quiz 9
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  1. In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."
    Cross-selling
  2. OLAP stands for ________.
    Online analytical processing
  3. KM benefits organizations because it ________.
    Enables employees and partners to work smarter
  4. In market-basket terminology, ________ describes the probability that two items will be purchased together.
    Support
  5. Which of the following statements is true about reporting applications?
    Two important reporting applications are RFM analysis and OLAP
  6. Which of the following is a basic operation used by reporting tools to produce information from data?
    Calculating
  7. Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.
    Curse of dimensionality
  8. Which of the following shows the products that
    customers tend to buy together?
    Market-basket analysis
  9. ________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
    RFM
  10. Which of the following is a fundamental category of BI analysis?
    Data mining
  11. A sales report that is current, as of the time the user accessed it on a Web server, is an example of a(n) ________.
    Dynamic report
  12. BI servers use ________ to determine what results to send to which users and on which schedule.
    Metadata
  13. ________ is a hierarchical arrangement of
    criteria that predict a classification or a value.
    A decision tree
  14. With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.
    Supervised data mining
  15. The ________ is the most popular BI server
    today.
    Microsoft SQL Server Report manager
  16. Which of the following statements is true about data marts?
    Data marts address only a particular component or functional area of business
  17. With ________, statistical techniques can identify groups of entities that have similar characteristics.
    Cluster analysis
  18. ________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.
    Content Management Systems (CMS)
  19. A data ________ is a data collection, smaller than the data warehouse, that addresses a particular department or functional area of the business.
    Mart
  20. Which of the following terms is used as a synonym for data mining?
    Knowledge discovery in database
  21. Which of the following is an example of a measure in an OLAP report?
    Average cost
  22. Which of the following observations about RFM
    and OLAP reports is true?
    OLAP reports are more dynamic than RFM reports
  23. Ajax is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ________.
    511
  24. A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.
    Data warehouse
  25. Which of the following is an example of a supervised data-mining technique?
    Regression analysis
  26. ________ attempt to directly capture employee expertise.
    Expert systems
  27. Problematic operational data are termed ________.
    Dirty data
  28. ________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.
    Hyper-social knowledge management
  29. U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of
    the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?
    SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.
  30. The viewer of an OLAP report can change its format. Which term implies this capability?
    Online
  31. The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.
    Dynamic
  32. Which of the following observations concerning
    expert systems is true?
    These systems encode human knowledge in the form of "If...Then" rules.
  33. ________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.
    Data mining
  34. ________ is defined as information containing
    patterns, relationships, and trends of various forms of data.
    Business intelligence
  35. Which of the following accurately defines a
    dimension in an OLAP report?
    It is a characteristic of a measure
  36. ________ is a term that refers to the level of
    detail represented by the data.
    Granularity
  37. Because of the various problems with operational data, large organizations choose to extract operational data and store them into a(n) ________.
    Data warehouse
  38. ________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.
    Knowledge management
  39. An OLAP report has measures and dimensions. Which of the following is an example of a dimension?
    Sales region
  40. An ________ and an OLAP report are the same thing.
    OLAP cube
  41. Which of the following statements is true about operational data?
    Purchased operational data often contains missing elements.
  42. Which of the following is true of source data for a BI system?
    It refers to data that the organization purchases from data vendors.
  43. A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.
    113
  44. Data ________ is the process of obtaining,
    cleaning, organizing, relating, and cataloging source data.
    Acquisition
  45. How should a sales team respond to a customer who has an RFM score of 545?
    The sales team should let go of this customer; the loss will be minimal.
  46. In market-basket terminology, the ratio of
    confidence to the base probability of buying an item is called ________.
    Lift
  47. ________ requires the user to request BI results.
    Pull publishing
  48. Which of the following is true about knowledge
    management (KM)?
    KM boosts revenues by getting products and services to market faster.

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