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Anchoring and adjustment heuristic
A mental shortcut through which people begin with a rough estimation as a starting point and then adjust this estimate to take into account unique characteristics of the present situation
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Attribution theories
Theories designed to explain how people determine the causes of behavior
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Augmenting Principle
The judgmental rule that states that if an event occurs despite the presence of strong opposing forces, we should give more weight to those possible causes that lead toward the event
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Availability Heuristic
A mental shortcut people use to estimate the likelihood of an event by the case with which instances of that event come to mind
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Cognitive Heuristic
A mental shortcut used to make a judgment
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Correspondence Bias (Fundamental attribution error)
The tendency for observers to overestimate the causal influence of personality factors on behavior and to underestimate the causal role of situational influences
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Correspondent Inference Theory
The theory that proposes that people determine whether a behavior corresponds to an actor's internal disposition by asking whether (1) the behavior was intended, (2) the behavior's consequences were foreseeable, (3) the behavior was freely chose, and (4) the behavior occurred despite countervailing forces
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Covariation Model
The theory that proposes that people determine the cause of an actor's behavior by assessing whether other people act in similar ways (consensus), the actor behaves similarly in similar situations (distinctiveness), and the actor behaves similarly across time in the same situation (consistency)
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Discounting Principle
The judgmental rule that states that as the number of possible causes for an event increases, our confidence that any particular cause is the true one should decrease.
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Dispositional Inference
The judgment that a person's behavior has been caused by an aspect of that person's personality
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Downward Social Comparison
The process of comparing ourselves with those who are less well off
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False Consensus Effect
The tendency to overestimate the extent to which others agree with us
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Representativeness Heuristic
A mental shortcut people use to classify something as belonging to a certain category to the extent that it is similar to a typical case from that category
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Self-Fulfilling Prophecy
When an initially inaccurate expectation leads to actions that cause the expectation to come true
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Self-Serving Bias
The tendency to take personal credit for out successes and to blame external factors for out failures
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Social Cognition
The process of thinking about and making sense of oneself and others
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Upward Social Comparison
The process of comparing ourselves with those who are better off
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Basking in Reflected Glory
The process of associating ourselves with successful, high-status others or events
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Body Language
The popular term for nonverbal behaviors like facial expressions, posture, body orientation, and hand gestures
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Competence Motivation
The desire to perform effectively
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Cutting off reflected failure
The process of distancing ourselves from unsuccessful, low status others or events
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Dramaturgical Perspective
The perspective that much of social interaction can be thought of as a play, with actors, performances, settings, scripts, props, roles, and so forth
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Ingratiation
An attempt to get others to like us
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Multiple Audience Dilemma
A situation in which a person needs to present different images to different audiences, often at the same time
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Public Self-Consciousness
The tendency to have chronic awareness of oneself as being in the public eye
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Self-Handicapping
The behavior of withdrawing effort or creating obstacles to one's future successes
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Self-Monitoring
The tendency to be chronically concerned with one's public image and to adjust one's actions to fir the needs of the current situation
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Self-Presentation
The process through which we try to control the impressions people form of us; synonymous with impression management
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Self-Promotion
An attempt to get others to see us as competent
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Shyness
The tendency to feel tense, worried, or awkward in novel social situations and with unfamiliar people
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Social Anxiety
The fear people experience while doubting that they'll be able to create a desired impression
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Attitude
A favorable or unfavorable evaluation of a particular thing
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Balance Theory
Heider's Theory that people prefer harmony and consistency in their views of the world
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Central Route to Persuasion
The way people are persuaded when they focus on the quality of the arguments in a message
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Cognitive Dissonance
The unpleasant state of psychological arousal resulting from an inconsistency within one;s important attitudes, beliefs, or behaviors
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Cognitive Response Model
A theory that locates the most direct cause of persuasion in the self talk of the persuasion target
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Consistency Principle
The principle that people will change their attitudes, beliefs, perceptions, and actions to make them consistent with each other
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Counterargument
An argument that challenges and opposes other arguments
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Counter-attitudinal Action
A behavior that is inconsistent with an existing attitude
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Dual Process Model of Persuasion
A model that accounts for the two basic ways that attitude change occurs with and without much thought
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Elaboration Likelihood Model
A model of persuasive communication that golds that there are two routes to attitude change - the central route and the peripheral route
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Impression Motivation
The motivation to achieve approval by making a good impression on others
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Inoculation Procedure
A technique for increasing individuals resistance to a strong argument by first giving them weak, easily defeated versions of it
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Need for Cognition
The tendency to enjot and engage in deliberative thought
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Nonreactive Measurement
Measurement that does not change a subject's responses while recording them
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Peripheral Route to Persuasion
The way people are persuaded when they focus on factors other than the quality of the arguments in a message, such as the number of arguments
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Persuasion
Change in a private attitude or belief as a result of receiving a message
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Post decisional Dissonance
The conflict one feels about a decision that could possibly be wrong
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Theory of Planned Behavior
A theory stating that the best predictor of a behacior is one's behavioral intention. which is influenced by one's attitude toward the specific behavior, the subjective norms regarding the behavior, and one's perceived control over the behavior
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