vocab 16

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  1. Georg Olden
    art director for CBS, established a graphics department to design on air visuals for its new television division. Olden was the first African American to achieve national prominence as a designer.
  2. Lou Dorfsman
    creative director for CBS radio/television. he combined conceptual clarity with a straightforward and provocative visual presentation for print media.
  3. Paul Rand
    played a pivotal role in the evolution of American corporate graphics. Rand realized that in order to be functional over a long period of time, a trademark should be reduced to elementary shapes that are universal, visually unique, and stylistically timeless.
  4. x,y,z axis
    addition of the 3rd dimension in graphics; with television, design had the capacity to move in and out of space to produce a sense of depth.
  5. The Federal Design Improvement Program
    initiated in 1974, the United States government overhaul of government-related graphics. Standardized the use of Helvetica, Times New Roman fonts, and a grid.
  6. Pictographs
    is an picture/symbol that conveys its meaning through its pictorial resemblance to a physical object.
  7. MTV
    Music Television. Went on the air in 1981;provided designers with a venue for experimentation with on-air graphics and logo reinterpretation.
  8. The Polish Poster
    posters made in Poland post WWII. They were highly conceptual and often painterly; they expressed tragic memories and aspirations for the future. The poster became source of national pride in Poland.
  9. Push Pin Studio
    in 1954, a group if innovative New York conceptual designers banded together to create a powerhouse design studio. The Push Pin Graphic magazine provided a forum for presenting new ideas, imagery and techniques. These group of artists attained global influence.
  10. Milton Glaser
    Glaser was main part of the Push Pin studios and was known by exploring new graphic techniques and motifs.
  11. Revivalism & Historicism
    graphic design that consciously looks to past design styles for the visual appearance of contemporary graphics.
  12. Psychedelic posters
    posters that emerged from 1960's rock & roll drug culture, started in the Height-Ashbury neighborhoods of San Francisco. These poster were anti-establishment, using wildly illegible type and jarring contrasting colors.
  13. Wes Wilson
    was a Psychedelic poster graphics designer for the Grateful Dead; known as an innovator of the Psychedelic poster style.
  14. The third-world poster
    in the 1980's posters created by emerging nations of Latin America, Asia, and Africa; the used posters as effective means to communicate social and political issues. Known as the "third world" due to the worldwide dominance and influence of the U.S.S.R. and the U.S.A.
  15. Global Village
    cultures across the globe coming together for more unified communication; based on Marshal McLuhan's theories of media and communications.
  16. Pentagram
    British design firm created in the 1960's: the union of five powerhouse British designers who focused on conceptual design.
  17. Mon
    Japanese traditional family symbol or crest.
  18. Photographic illustration
    illustration created by juxtaposing images and then photographing them (in essence, using photomontage to create an illustration).
  19. Noh theater
    form of classical Japanese theater with origins in the 14th century. Uses highly stylized action, costume, and scenery. The story is suggested rather than re-enacted by an all-male cast.
  20. Architectural alphabets
    three-dimensional typographic experiments; first pioneered by Japanese designer Takenobu Igarashi.
  21. Fluxus
    a name taken from a Latin word meaning "to flow": a 1960's neo dada movement that explored conceptual & performance art, "happenings", and experimental poetry. The unconventional and random style of Fluxus artists had an influence on designers in the late 20th century.
  22. Hard Werken
    a 1980's design firm in the Netherlands; they had an"anything goes" attitude as they created progressive designs for modern culture.
  23. Wild Plakken
    a 1980's design firm in the Netherlands; created mainly posters for social and political missions. "Wild Plakken" literally translates as "Wild Pasting" or unauthorized bill-posting.
Card Set
vocab 16
Chapters 20, 21, 22
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