Quantitative and Qualitative Data

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  1. Give 5 examples of Quantitative data collection methods
    • Experiments where variables are strictly measured for high control levels 
    • Self reports using closed questions and counting the number of responses for each questions in categories 
    • Structured observations where behaviours are counted or rated 
    • Correlations which measure the strength and relationship between two sets of scores
    • Quantitative content analysis where content may be tallied or coded
  2. Give 4 examples of Qualitative data collection methods
    • Self reports using open ended questions where answers can be summarised or transcribed in written form
    • Qualitative observations where researchers describe or visually record what they see 
    • Case studies, which offer a detailed description of the person, group or situation under investigation 
    • Qualitative content analyses where content is described rather than scored in any way
  3. When are qualitative methods used?
    • When there is little existing research and the issue in question is sensitive 
    • As a follow up for quantitative research, especially when the theory is seen as inadequate
  4. What are the strengths of qualitative data?
    • It provides in depth, contextual information
    • Data is holistic, taking all factors into account
  5. What are the strengths of quantitative data?
    • It can be analysed through statistical tests 
    • It can be displayed in graph form allowing for more clear representation of data and patterns
    • It involves the following of set instructions, making methodology more replicable 
    • It is objective and immune from bias
  6. What are the limitations of qualitative data?
    • The data cannot be analysed or tested for significance 
    • The data is often subjective and is affected by the researcher collecting it
  7. What are the limitations of quantitative data?
    • The information is not in depth
    • Contextual information is not received 
    • It is reductionist- all behaviour is reduced down to a set of figures
Card Set:
Quantitative and Qualitative Data
2014-04-17 19:46:55
Psychology Methodology camturnbull

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