Comm 100 Chapter 1 Vocab: The Communication Tradition
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the study of comunication
people who study communication
- Born in 384 BC
- Founded the Lyceum, school for rhetoric
- Open for young men
- Student of Plato
- Founded Plato's Academy
- Aristotle attended
- personal character or credibility
- Why should I trust them?
the ability to arouse emotion
- wording and logic of a message
Corax and Tisias
- lived a century before Aristotle
- study of communication is always prompted my political problems
- lasted 900 yrs from 5th century BC to 4th century AD.
- Athenian Democracy
- lasted though Roman but closed after Christianity
professional speech teachers
Cicero (106-43 BC)
- Roman politician
- Wrote on communication theory
- Died after joining forces against Mark Antony
cannons of rhetoric
five major topics of communication
Cannons of Rhetoric: invention
process of deciding on the subject matter of one's speech
Cannons of Rhetoric: style
ways to argue in different contexts
Cannons of Rhetoric: arrangement
described ways to order ideas effectively
Cannons of Rhetoric: memory
the ability to hold style, content and arrangement in one's head.
Cannons of Rhetoric: delivery
- tone of the speaker
- use a pleading voice and graceful gestures
Quintilian (35-95 CE)
the last great classical theorist
medieval period and Rensaissance
little insight was added to classical thought on communication because of Christianity ect.
- Wanted to pursue communication to spread word of God
- to prevent people who spread the word of evil
revival of rhetoric study
Francis Bacon (1561-1626)
analysts of perceptual bias
Rene Descartes and John Locke
believed that knowledge could only be obtained through discourse that was solidly grounded in an understanding of human rationality
George Campbell (1719-1796)
relationship between speaker and audience
a belief in controlled laboratory experimentation and careful, objective measurements.
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