Comm 100 Chapter 1 Vocab: The Communication Tradition

the study of comunication

people who study communication

• Born in 384 BC
• Founded the Lyceum, school for rhetoric
• Open for young men
• Student of Plato

• Founded Plato's Academy
• Aristotle attended

• personal character or credibility
• Why should I trust them?

the ability to arouse emotion

• wording and logic of a message
• facts

• lived a century before Aristotle
• study of communication is always prompted my political problems

• lasted 900 yrs from 5th century BC to 4th century AD.
• Athenian Democracy
• lasted though Roman but closed after Christianity

professional speech teachers

• Roman politician
• Wrote on communication theory
• Died after joining forces against Mark Antony

five major topics of communication

process of deciding on the subject matter of one's speech

ways to argue in different contexts

described ways to order ideas effectively

the ability to hold style, content and arrangement in one's head.

• tone of the speaker
• use a pleading voice and graceful gestures

the last great classical theorist

little insight was added to classical thought on communication because of Christianity ect.

• Wanted to pursue communication to spread word of God
• to prevent people who spread the word of evil

revival of rhetoric study

analysts of perceptual bias

believed that knowledge could only be obtained through discourse that was solidly grounded in an understanding of human rationality

relationship between speaker and audience

a belief in controlled laboratory experimentation and careful, objective measurements.