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Comm 100 Chapter 1 Vocab: The Communication Tradition
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rhetoric
the study of comunication
rhetoricians
people who study communication
Aristotle
Born in 384 BC
Founded the Lyceum, school for rhetoric
Open for young men
Student of Plato
Plato
Founded Plato's Academy
Aristotle attended
ethos
personal character or credibility
Why should I trust them?
pathos
the ability to arouse emotion
logos
wording and logic of a message
facts
Corax and Tisias
lived a century before Aristotle
study of communication is always prompted my political problems
classical period
lasted 900 yrs from 5th century BC to 4th century AD.
Athenian Democracy
lasted though Roman but closed after Christianity
Sophists
professional speech teachers
Cicero (106-43 BC)
Roman politician
Wrote on communication theory
Died after joining forces against Mark Antony
cannons of rhetoric
five major topics of communication
Cannons of Rhetoric: invention
process of deciding on the subject matter of one's speech
Cannons of Rhetoric: style
ways to argue in different contexts
Cannons of Rhetoric: arrangement
described ways to order ideas effectively
Cannons of Rhetoric: memory
the ability to hold style, content and arrangement in one's head.
Cannons of Rhetoric: delivery
tone of the speaker
use a pleading voice and graceful gestures
Quintilian (35-95 CE)
the last great classical theorist
medieval period and Rensaissance
little insight was added to classical thought on communication because of Christianity ect.
Augustine (354-430)
Wanted to pursue communication to spread word of God
to prevent people who spread the word of evil
modern period
revival of rhetoric study
Francis Bacon (1561-1626)
analysts of perceptual bias
Rene Descartes and John Locke
believed that knowledge could only be obtained through discourse that was solidly grounded in an understanding of human rationality
George Campbell (1719-1796)
relationship between speaker and audience
scientific method
a belief in controlled laboratory experimentation and careful, objective measurements.
Author
madrat
ID
272405
Card Set
Comm 100 Chapter 1 Vocab: The Communication Tradition
Description
Chapter 1 Vocab from Thinking Through Communication Trenholm
Updated
4/29/2014, 4:50:34 PM
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