CHAPTER 23 TEST REVIEW

____% of consumers use electronic mail

____% of marketers use electronic mail

blogs, podcasts, viral marketing, facebook, twitter, linkedin are all example of marketing in _____ _____.

a complex marketing communications strategy aimed at planning and developing key relationships to achieve consistently positive results is called _____.

this documents the client's health and facilitates open dialogue.

_____ keeping is a method of taking personal notes to remember important data such as client information, date of Tx, services performed, products used, Tx results and products purchased.

your client should leave with two important reasons to come back: feeling ____ and ____ in the technician's expertise.

____ clients keep the business going

this is the best form of advertising

in the ____ consultation you will review client concerns, recommend home care program, educate client about options, listen to their concerns, and keep it simple.

calling client's anytime between 24 hours and one week of service is considered the ____ __.

numbers allow you to take an _____ look at your performance.

esthetician's should become ____ about each product and service in order to sell and upsell.

follow the 10 step ____ to collect client information.

informing clients about which products are best for them without stressing that they purchase one is considered a ____ ____.

a ____ ____ focuses emphatically on why they should buy the products.

in ____ selling we should know the benefits and features of products and services, demonstrate the porducts, be confident, and know when to close the sale.

in the psychology of selling we should understand the client's ____ which could be: resolving a skin condition, feel better about how they look, and/or satisfy vanity issues.  we should also keep the client's ____ ____ in mind.

estheticians are responsible for knowing the ____, features, and benefits of each product.

it is important to know the manufacturer's ____ in order to determine if the company supports the same values the esthetician has.

suggesting the client try something new or suggesting an additional service is called ____.

examples of retail ____ would be larger retail outlets, online shopping carts, home shopping networks, and/or specialty boutiques.

avenues of ____ would be advertising, PR, publicity, direct marketing, personal selling and special sales.

any activity that promotes the salon or spa favorably is called ____.