Card Set Information
7 Drawers - Taxonomy
D1. Marketing Research/Marketing Declination
Eyes and Ears of the Company/Firm
What is the target market?
Research is asking questions and getting the truth, a lie, or and idk
D2. Consumer Behavior/ Consumer Purchase Motivator
Mind of the buyer
Elements that influence the purchasers decision.
Psychographics - a full, more enriched view of your market qualitative.
D3. Product Adjustment
1. Form Utility - shape, function, design of the product, the tangeble
5. Product Position - the products personality, the place that the product has in a person's mind
Arms and Legs of the Firm
Management of time and place utility
D5. Promotion/ Communication
Voice of the firm
How the customer is talked to
Facilitate the exchange
Saying "thank you, come back again"
D7. Post Transaction Activities
To get the "Goodwill"
The key to service
Marketing is a strategy
D8. Strategic Marketing Planning
The brains of the Firm
The direction it will go