Retailing Mix

Card Set Information

Author:
dresmoneybags
ID:
274455
Filename:
Retailing Mix
Updated:
2014-05-14 18:28:13
Tags:
MKT
Folders:

Description:
Sub-taxonomy - a break down of D6.
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  1. 6-1. Location Analysis
    • Where?
    • What type of store?
  2. 6-2.  Consumer Behavior
    • Store selection
    • Mind of the buyer
  3. 6-3. Merchandise Management
    • Heart of the store
    •  4 Retailing Functions
    • 1.  Hold Inventory
    • 2.  Assortment developement - Do they have what I want?
    • 3.  Breaking Bulk
    • 4.  Provide Service
  4. 6-4. Distribution
    Arms and legs of the store
  5. 6-5.  Retail Communication Mix
    Voice of the store
  6. 6-6. Store Management/More Retailing
    Store Operations
  7. 6-7.  Service
    To ensure satisfaction
  8. 6-8. Retailing Stragegy
    Direction or brains of the store or chain

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