Lecture 8: Research
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Richardson et al. (1982)
- Factorial design
- Alcohol and rape
Wilson et al. (1994)
- Within-subjects experiment example
- The biasing effect of topic importance
Steps in the research process:
- 1. Research question
- 2. Generate hypothesis
- 3. Operationalise
- 4. Design experiment/correlational study
- 5. Collect data
- 6. Analyse data
- 7. Draw appropriate conclusions
In between-subject experiments, random allocation is important because..
it can possibly deal with other qualities that may be correlated with the DV.
Zhong & Liljenquist (2006)
- Between-subjects experiment example
- Washing away your sins: Threatened morality & physical cleansing
Nisbett & Wilson (1977)
- Identical pantyhose were shown to individuals.
- It was found that first or last pair was always chosen as preferred pair.
Social psychology is defined as:
The scientific study of the feelings, thoughts and behaviours of individuals in social situations.
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