Creative Selling Chapter 2 Ethics
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managements obligation to take choices and take actions that contribute to the welfare and interests of society as well as to those of the organization
stakeholder has a different interest in the organization
community, creditors, government, customers, managers, employees, suppliers, owners
level 1: pre conventional, acts in own best interest
level 2: conventional, upholds legal laws
(most people operate here)
level 3: principled, lives by own code
- What influences ethical behaviour?
- This is the individuals role
What would you like to do?
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