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Why is language important?
- It makes us human.
- It helps us interact.
- It directs our thinking, controls our actions, and gives us a sense of belonging.
this influences how we perceive genders, races, and ethnicities.Words create and reinforce both positive and negative images.
are the standards by which members of a particular culture define what is good or bad, moral or immoral, proper or improper, desirable or undesirable, beautiful or ugly.
achievement and success, activity and work, humanitarianism, efficiency and practicality, freedom and equality, democracy, and individuality.
Major U.S. values
are society’s specific rules of right and wrong behavior.
tell us what we should or should not do.
Most are unwritten.
They are instrumental.
Some are explicit while others are implicit.
They change over time.
Most are conditional.
Norms can be rigid or flexible.
Characteristics of norms
norms that members of a society look upon as not being critical and that may be broken without severe punishment
norms that society considers very important because they maintain morals and ethics
strong prohibitions of any act that is considered to be extremely offensive and forbidding because of social customs, religious or moral beliefs, or laws.
norms that are defined and enforced by a political authority