OIM test 1

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Author:
emiliecourtney
ID:
284871
Filename:
OIM test 1
Updated:
2014-10-05 01:24:26
Tags:
oim
Folders:
OIM
Description:
first test OIM
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  1. User experience
    • how your product works in the real
    • world, or how a person feels about using your product which then is
    • incorporated into your design thinking of a product
  2. Design Thinking
    • the essential ability to combine
    • empathy, creativity and rationality to meet user needs and drive business
    • success
  3. What is design?
    • How design can 1) change business
    • 2) design more than pretty pictures 3) talks benefits not features 4) don’t
    • make users think 5) how do you become a business designer
  4. What makes a great Design?
    • its more than pretty pictures: puts
    • focus on surface, skeleton, structure, scope and strategy
  5. elements of a user experience
    • surface-brings everything together
    • visually, what will the finished product look like?

    • Skeleton-makes structure concrete,
    • what components will make people see site?

    Structure-gives shape to scope

    • Scope- transforms strategy into
    • requirement

    Strategy-where it all begins
  6. what is brand?
    its how your customers feel about you
  7. what is a customer empathy map?
    ??????
  8. what is Strategy Triangle


    •     
    • -The Is Strategy Triangle illustrates that
    • business strategy being the very top center tip, drives all other strategies
    • where then the organizational and information strategy are then dependent upon
    • the business strategy.
    • -IS Strategy is affected by the other strategies
    • a firm uses and always has consequences.
  9. Organizational strategies
    • define the way in which a company plans to
    • gain/sustain competitive advantage
  10. five types of organizational strategies
    • 1) Overall Low Cost Leadership
    • Strategy

    • Offer best prices in the industry
    • or product/service category (the upper left hand corner of the graph above)

    Ex. Walmart

     

    2) Focused Low Cost Strategy

    • Offer best prices in the industry
    • or product/service category (the bottom left corner of the graph above)

    Ex. Southwest Airlines

     

    3) Broad Differentiation Strategy

    • Offer better products/services than
    • competitors (the top right corner of graph above)

    Ex. Saks Fifth Avenue

     

    4) Focused Differentiation Strategy

    • Offer better products/services than
    • competitors (the bottom right corner of graph above)

    Ex. Apple

     

    5) Best-Cost Provider Strategy

    • Provide products of reasonably good
    • quality at competitive prices

    Ex. Target
  11. Porter’s Five Forces Channel
    • Framework used to analyze
    • competition within an industry
  12. Value Chain
  13. Disruptive innovation
    • Brings a difference value proposition to the
    • markets. Initially under performas established mainstream markets (changes to
    • objects’ features and move on after meeting demand)-low end customers, moves
    • past customer trajectory



    Ex. Blockbuster, Apple and Redbox
  14. Sustaining Innovation
    • - Improves the performance of established
    • products for mainstream customers in major markets (gained from customer
    • opinions, choices on selection)-high end customers
  15. Precursors to Inovation
  16. Test for disruptive ideas
  17. Information
    Systems Infrastructure
    • ·     
    • Hardware

    • ·     
    • Human Resources

    • ·     
    • Software

    • ·     
    • Data and Knowledge

    • ·     
    • Facilities

    Communication and Collaboration Networks
  18. What is Moore’s Law?
    • 1970s by Dr.
    • Gordon Moore (Intel)

    • Hypothesized that
    • processing performance would double every 18 months

    • -Reduction of
    • size

    • -20 microns in
    • 1960

    • -.032 microns
    • today
  19. Software as a Service
    • 1.    
    • Enables businesses to run software with little
    • or no hardware

    • 2.    
    • Moves the “brains” of the software to the server
    • farms

    • 3.    
    • Might create latency

    • Ex.
    • Workday

     

    • 1.    
    • Dealing with fluctuating computing needs

    • 2.    
    • Available resources allocated based on user
    • needs

    • 3.    
    • Utility computing

    • a.    
    • Rented from external provider

    • b.    
    • Paid on as needed basis

    • c.     
    • Storage service provider

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