Employee Benefits Marketing

Card Set Information

Author:
btrace
ID:
286182
Filename:
Employee Benefits Marketing
Updated:
2014-10-18 16:30:11
Tags:
Presentation marketing companies
Folders:
Employee Benefits Marketing
Description:
Ed J O'Malley Presentation October 3, 2014
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  1. Who are the buyers in the U.S. Market?
    • Small Group Employer
    • Mid Size Employer
    • Large Employer
    • Regional Employer
    • Largest Employer
  2. How many lives does a small group cover?
    49 lives
  3. How many lives does a Mid-Size group
    Covers 50-499 lives
  4. How many lives does a Large group cover?
    Covers 50-1000 lives
  5. How many lives does a Regional group cover?
    Covers 1000-4999 lives
  6. Who makes the purchasing decisions for a small group?
    Made by owner or chief executive
  7. Who makes the purchasing decisions for Mid Size groups?
    Human Resources 

    Benefit Department with input from CFO
  8. Who makes the purchasing decisions for Large groups?
    Chief Human Resources Officer

    Benefits Manager

    CFO
  9. Who makes the purchasing decisions for regional groups?
    Chief Human Resources Officer

    Benefits Manger

    CFO
  10. Who makes the purchasing decisions for Largest groups?
    Chief Human Resources Officer

    Benefits Manager

    Chief Financial Officer
  11. How are benefits funded in small groups?
    100% insured
  12. How are benefits funded in mid size groups?
    Possible partial self funding
  13. How are benefits funded in a large group?
    Most are partially self funded (exception- gov't)
  14. How are  benefits funded in a regional group?
    Most are partially self funded
  15. How are benefits funded in the largest group?
    Almost always self-funded (except for governmental clients)

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