Examines the long-term effects of media: the more time people spend ‘living’ in the television world, the more likely they are to believe social reality portrayed on television.
Positive correlation between TV viewing and fear of becoming a victim of a crime
Light viewing habits predicted 1 out of 100 odds of becoming a victim
Heavy viewing habits predicted 1 out of 10 odds of becoming a victim
Reality: 1 out of 10,000 odds of becoming a victim.
Music videos skewed perceptions of how much the average american consumes alcohol by 240%.