Ba101 Chapter 12

Card Set Information

Author:
jlane799
ID:
291011
Filename:
Ba101 Chapter 12
Updated:
2014-12-08 10:48:19
Tags:
Ba101 Marketing
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Description:
um...This set is mixed up btwn ch 12 and 14
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  1. the 4 parts to the marketing mix and the ORDER we discussed them in class
    • 1. right Product
    • 2. right Price
    • 3. right Promotion
    • 4. right Distribution
  2. 4 stages of the product life cycle
    • 1. Introduction
    • 2. Growth
    • 3. Maturity
    • 4. Decline
  3. classifications of Consumer products
  4. ratio/formula used to determine the value of a product
    value = benfits/price
  5. current assets
    • more "liquid"
    • cash
    • accounts receivable
    • inventory
  6. long-term assets
    • property
    • equipment
  7. 3 pricing strategies related to discounting
  8. 4 aspects of promotional mix
  9. difference btwn a push and pull promotion strategy
  10. long-term liability
    debt
  11. short-term liability
    • accounts payable
    • accrued expenses
  12. Which is a liability? (accounts payable or accounts receivable)
    payable
  13. 2 parts to a balance sheet:
    Assets and Liability

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