Communications Final

Card Set Information

Author:
melissauri
ID:
291165
Filename:
Communications Final
Updated:
2014-12-09 16:56:45
Tags:
Communications
Folders:
Communications
Description:
Communications
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The flashcards below were created by user melissauri on FreezingBlue Flashcards. What would you like to do?


  1. boomerang effect
  2. The audience likes you
    • and your message less
    • after you present than
    • they did before
  3. What are 4 purposes are persuasive?
    • – Continuance
    • • Encourage audience to keep doing what they are doing

    • – Deterrence
    • • Discourage listeners from taking an action 


    • -Adoption
    • • Start a new behavior

    • – Discontinuance
    • • Stop a current behavior
  4. What arguments do you use to persuade?
    • – A proposition that asserts some course of action
    • – Proposition of fact
    • – Proposition of policy
    • – Proposition of value
  5. Questions that can be asked to test the validity of the evidence in your presentation?
    • -Is the evidence consistent with other
    • known facts?

    • -Would another observer draw the same
    • conclusions?

    • -Does the evidence come from unbiased
    • sources?

    -Is the source qualified on this issue?

    • -Is the evidence based on typical
    • personal experience?

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