McLuhan on Messages

Card Set Information

Author:
tanyalequang
ID:
291251
Filename:
McLuhan on Messages
Updated:
2014-12-10 13:37:36
Tags:
politics final russo
Folders:
politics
Description:
"The medium is the message"
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  1. What does McLuhan mean by "the medium is the message"?
    the form of information(format) is how people get the message and it controls the scale, pace, and pattern
  2. What was McLuhan's example as the "medium"?
    • Light bulb: allowed humanity to overcome limitations of darkness
    • mechanization: changed media environment, altering society as well
  3. Why does McLuhan call usĀ Narcissistic
    We throw projections of ourselves into the world and how we want others to see us rather than our true selves

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