McLuhan on Messages
Home > Preview
The flashcards below were created by user
on FreezingBlue Flashcards.
What does McLuhan mean by "the medium is the message"?
the form of information(format) is how people get the message and it controls the scale, pace, and pattern
What was McLuhan's example as the "medium"?
- Light bulb: allowed humanity to overcome limitations of darkness
- mechanization: changed media environment, altering society as well
Why does McLuhan call us Narcissistic
We throw projections of ourselves into the world and how we want others to see us rather than our true selves
What would you like to do?
Home > Flashcards > Print Preview