a list and then every k th element in the list is chosen (systematically) for inclusion. To ensure against bias, the researcher selects the first individual at random.
PROs and CONs
Systematic sampling (with a random start)
PRO: simplicity in randomization, POP is evenly sampled
CON: can interact with a periodic trait w/in POP (ie, may only have Hispanics and not generalizable to the entire population)
Stratified random sampling
initially categorize subjects into groups (age, socioeconomic status, gender, etc.); then randomly select from the different strata (which do not include any overlaps).
PROS and CONS
Stratified random sampling
PRO: used for studying a particular population. Warrants more precise statistical outcomes.
CON: may require more administrative effort than a simple random sample.
Cluster random sampling
(used when simple random sampling is almost impossible due to size of population)
select groups (church), then select individual subjects from each through choice of random sampling.
Usually population elements already grouped into subpopulations and lists of those subpopulations may already exist or can be easily created.
PROS and CONS
Cluster random sampling
PRO: Quick, cheap and easy.
CON: least representative of population for probability sampling.
Possibly over or underrepresented cluster in terms of characteristics that can skew results of the study.
Possibly high sampling error caused by the
limited clusters included in the sample, which leaves a significant proportion of the population unsampled.