what will I ask about how does this answer the research question?
close or open-ended questions?
PROS and CONS
PROS:reaches many people, is cheap, generalizable, standardized (reliable method of inquiry), can analyze data (similarities, differences, trends, make predictions)
CONS: inflexibility(responses may be confused by questions - unable to clarify), validity (questions are standardized, difficult to ask beyond general questions which may only be understood by a broad range of participants), respondent dishonest, lack of responses can occur
Structured (close-ended) best for
(1) have a through understanding of the responses so you can appropriately develop the answer choices,
(2) not trying to capture new ideas or thoughts
For degrees of emotion or opinion use...
ranking or rating system
ie unsatisfied - extremely satisfied
best for exploring new ideas
can be used with close-ended questions
Surveys need... (8)
lists must cover all possible responses
each answer is unique (don't overlap)
all questions are relevant to reduce distraction
consistency to not confuse respondent (time from minutes to hours not ok)