The innovator systematically examines the direct and indirect interactions of all parties involved in financing and delivering care to the patients.
What is the purpose of stakeholder analysis?
The purpose is to understand how these entities are affected by the need and to determine their requirements in how it is addressed.
What perspectives do stakeholders have? why are uncovering these perspectives important?
Some will benefit if the need is addressed
Some may be adversely affected.
Uncovering these perspectives and any potential conflicts is critical to shaping and refining a need statement and need criteria.
What does stakeholder analysis allow the innovator to do?
Define and prioritize the requirements that will shape the eventual solution in order to maximize its chance of adoption
Name some types of medical stakeholders
Stakeholder Analysis in the Medical Field
In the medical field, multiple groups and individuals, NOT just a single customer, drive the adoption of new products.This is often not true in other fields.
Two Approaches to Stakeholder Analysis in the Medical Field
Cycle of care: from patient diagnosis to the delivery of treatment. –With this approach, the innovator studies how the patient moves through his/her healthcare experience, making note of all of the different players, their roles, and their interests.
Flow of money: concerned with stakeholders involved in financing patient care. –With this approach, the innovator follows the flow of money from each entity to the next as charges and payments are made.
Sample Flow of Money Analysis
Stakeholder Interest - Patients
Opportunity cost: what could a patient do with his or her time, money, and energy if s/he elected to have one treatment over another.
Stakeholder Interests - Physicians
Agency: the physician is an agent of the patient.
Opportunity cost: what could a physician do with his or her time, money, and energy if s/he provided one therapy over another.
Workflow: how disruptive might a new treatment be to established physician practices?
Ease of use
Reputation: what effects might there be on a physician’s standing in the medical community if s/he adopts a new treatment or innovation.
Stakeholder Interests - Payers
Note: regardless of your political stance,there is no doubt that a nationalized healthcare plan will impact payers, and this may turn impact medical technology development.