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What is stakeholder analysis?
The innovator systematically examines the direct and indirect interactions of all parties involved in financing and delivering care to the patients.
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What is the purpose of stakeholder analysis?
The purpose is to understand how these entities are affected by the need and to determine their requirements in how it is addressed.
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What perspectives do stakeholders have? why are uncovering these perspectives important?
- Some will benefit if the need is addressed
- Some may be adversely affected.
- Uncovering these perspectives and any potential conflicts is critical to shaping and refining a need statement and need criteria.
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What does stakeholder analysis allow the innovator to do?
- Anticipate resistance
- Define and prioritize the requirements that will shape the eventual solution in order to maximize its chance of adoption
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Name some types of medical stakeholders
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Stakeholder Analysis in the Medical Field
In the medical field, multiple groups and individuals, NOT just a single customer, drive the adoption of new products.This is often not true in other fields.
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Two Approaches to Stakeholder Analysis in the Medical Field
- Cycle of care: from patient diagnosis to the delivery of treatment. –With this approach, the innovator studies how the patient moves through his/her healthcare experience, making note of all of the different players, their roles, and their interests.
- Flow of money: concerned with stakeholders involved in financing patient care. –With this approach, the innovator follows the flow of money from each entity to the next as charges and payments are made.
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Sample Flow of Money Analysis
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Stakeholder Interest - Patients
- Clinical outcome
- Safety
- Economic impact
- Convenience
- Opportunity cost: what could a patient do with his or her time, money, and energy if s/he elected to have one treatment over another.
- Perceived risk
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Stakeholder Interests - Physicians
- Agency: the physician is an agent of the patient.
- Clinical outcome
- Economic impact
- Risks
- Opportunity cost: what could a physician do with his or her time, money, and energy if s/he provided one therapy over another.
- Workflow: how disruptive might a new treatment be to established physician practices?
- Ease of use
- Reputation: what effects might there be on a physician’s standing in the medical community if s/he adopts a new treatment or innovation.
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Stakeholder Interests - Payers
- Clinical outcome
- Economic impact
- Competition
- Reputation
- Note: regardless of your political stance,there is no doubt that a nationalized healthcare plan will impact payers, and this may turn impact medical technology development.
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