Digital Advertising

What advertising approach interrupts the consumer's experience with advertising messaging?

What advertising is one-way communication that is broadcasted to viewers?

How many ad exposures within a purchase cycle is an optimal threshold?

One ad exposure has great effect, true or false?

This is when advertisers get the explicit or implicit permission from customers to receive relevant advertising messages.

This is when advertisers attract or pull customers in who are actively seeking their product with relevant original content that helps them meet their needs.

We are all __________ in dynamic ways, in real and asynchronous time.

What are the four "zones"?

What are the types of Media?

Purchasing time/space on mass media channels is what?

Channels controlled directly by a brand is what?

Messages distributed at no direct cost to the brand by methods beyond its direct control is what?

What are the three stages of social media marketing?

the trial stage of social media marketing is characterized by what?

What are the 5 "reasons" we participate in social networks?

This is to express a relationship

This is to feed our curiosity about relationships.

This is to feel a sense of closeness to others

This is to respond to crisis and "do immediate good"

This is to feed our own ego

This is to measure the feelings and opinions relevant to the brand mentions

What are some things that differentiate Listening from Monitoring?

What is the best insight when measuring social media?

What are the 4 steps in developing a measurement plan?

What does KPI stand for?

What are the social media metrics?

This measures actions the organization takes relative to social media

This measures interactions with the social media platform by the target market

This measures outcomes/returns that support the success of the brand.

What are some key differences of Web 1.0 vs Web 2.0?