Organizational Strategy Ch 6

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Author:
Cshowalter
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298661
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Organizational Strategy Ch 6
Updated:
2015-03-18 11:45:09
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  1. what is the purpose of strategy
    the plan of action that prescribes resources allocation and other activities that help the organization attain its goals
  2. what are core competencies
    • is a company's unique characteristic or capability that provides a competitive advantage in the marketplace
    • (lowes:customer services)
  3. What gives sustainable competitive advantage  (VIRN)
    • Brand loyalty
    • strong reputation
    • hard to create
    • Example ( Coca cola, McDonald, Southwest)
  4. what a portfolio strategy all about
    a corporate level strategy that minimizes risk by diversifying investment among various businesses or product lines
  5. companies diversify by either
    acquisitions or developing new business or new business lines
  6. SWOT
    • Strengths and weakness -Internal
    • Oportunities and threats - External
    • Positive           Negative
  7. BCG Matrix
    mix of business units and product lines that fit together in logical way to provide synergy and competitive advantage
  8. Grand Strategies and 3 categories
    • General plan of major action to achieve long term goals(but we could have a separate one for global operations)
    • growth
    • stability
    • retrenchment
  9. Porters 5 forces
  10. how do firms position themselves
    • cost leaders (walmart)
    • Differentiation ( target)
    • Focused
  11. Global Corporate Strategies

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