Ch. 10 Politics and The Media vocabulary

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  1. mass media
    communication channels, such as newspapers and radio and television broadcasts, through which people can communicate to large audiences.
  2. print media
    communication channels that consist of printed materials, such as newspapers and magazines.
  3. electronic media
    communication channels that involve electronic transmissions, such as radio, television, and the internet.
  4. agenda setting
    the media's ability to determine which issues are considered important by the public and by politicians. (ex: jobs/economy, war, rights)
  5. priming
    an agenda-setting technique in which a media outlet promotes specific facts or ideas that may affect the public's thinking on related topics.
  6. framing
    an agenda-setting technique that establishes the context of a media report. Framing can mean fitting events into a familiar story or filtering information through preconceived ideas.
  7. sound bite
    a televised comment, lasting for only a few seconds, that captures a thought or a perspective and has an immediate impact on viewers. (ex- "read my lips, no new taxes" pres bush)
  8. political advertising
    advertising undertaken by or on behalf of a political candidate to familiarize voters with the candidate and his or her views on campaign issues; advertising for or against policy issues.
  9. negative political advertising
    political advertising undertaken for the purpose of discrediting an opposing candidate in voters' eyes. Attack ads are one form of negative political advertising. "mudslinging"
  10. personal attack ad
    a negative political advertisement that attacks the character of an opposing candidate.
  11. issue ad
    a political advertisement that focuses on a particular issue. issue ads can be used to support or attack a candidate's position or credibility.
  12. managed news coverage
    news coverage that is manipulated (managed) by a campaign manager or political consultant to gain media exposure for a political candidate.
  13. spin doctor
    a political candidate's press adviser who tries to convince reporters to give a story or event concerning the candidate a particular "spin" (interpretation, or slant.)
  14. spin
    a reporter's slant on, or interpretation of, a particular event or action. (favorable or unfavorable)
  15. citizen journalism
    the collection, analysis, and dissemination of information online by independent journalists, scholars, politicians, and the general citizenry.
  16. podcasting
    the distribution of audio or video files to personal computers or mobile devices such as smartphones.
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Ch. 10 Politics and The Media vocabulary
2015-04-10 21:34:48
Ch. 10
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