MC entails coordinating the organisation’s promotional efforts, using such major communication elements as:
–direct and online marketing
•An organisation’s integrated marketing communication program consists of a specific blend of the above elements that will most effectively meet objectives such as toinform,persuade, and remind consumers, as well as to reinforcetheir attitudes and perceptions and influence them to behavein a particular way.
A classification of IMC media, tools and technology
In store communication
One to one communication
Elements in the communication process SEMDR
Sender, Encoding, Message, Decoding, Receiver.
Noise can effect
Steps in developing integrated marketing
1.Identifying the target audience
–A marketing communicator starts with a clear target audience in mind. The audience may be potential buyers or current users, those who make the buying decision or those who influence it. The audience may be individuals, groups, special publics or the general public.