What are the major decisions that a firm has to make if it wants to enter overseas markets?
1.economic environment: 1.indivators of economic health.2.level of economic development.3business cycle.
3.political :1.national laws of commerce2.international regulations.3.regional agreements.4.political stability.5.regulatory issues.6.human rights issues.
4.competitive:microenvironment and macroenvironment.
5.sociocultural :1.demographic 2.values 3.norms 4.customs 5).ethnocentrism.