I'm standing in the city centre of Stockholm in Sweden and I'm looking around at all the shops, and there is a familiarity about them. I can see a big H&M, a Stockmann and a Zara. Over there, people are queuing in McDonald's. There isn't a single shop that I don't recognise.
When I go abroad, I want to experience different shops and buy local produce, but every high street and shopping centre in Europe is identical. But is this really a problem? Isn't it true that there are positive benefits, as well as drawbacks, to having the same shops all over the world?